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Простоял без дела с месяц сканер и теперь не работает(не видит его комп,лампа горит только в крышке),может кто сталкивался с такой ерундой,может кто поможет схемой!! Плиииз!!!
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Nike's Bid to Dominate Activity Tracking with NikeFuel comments, called-out Comment Now Follow Comments Following Comments Unfollow Comments Comment Now Follow Comments Following Comments Unfollow Comments

nike By Brian Burke

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nike air Nike announced last Friday it had fired most of the people developing the FuelBand, but will continue to “sell and support the Nike+ FuelBand SE for the foreseeable future.” Pundits pounced on the news to declare the demise of wearable activity trackers, but it appears to be quite the opposite. Earlier this month, Nike announced the opening of the Nike+ Fuel Lab, creating the opportunity to build partnerships with other health and fitness tracking companies such as MyFitnessPal, RunKeeper and Strava.

nike running shoes It is a strategic move by Nike to extend the Nike+ platform and attempt to establish NikeFuel as the dominant common currency for measuring activity. If Nike sheds its wearables business, it will avoid competing with the much-rumored Apple iWatch and it becomes more attractive as a partner for other fitness trackers to use NikeFuel. According to Stefan Olander, Nike’s Vice President of Digital Sport, “Nike is committed to broadening the use of NikeFuel through collaborations with industry leaders to create smarter products and services.”

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nike jordan NikeFuel is already a common currency for measuring activity across the Nike+ product line. NikeFuel is not another arbitrary point system, rather it was created in collaboration with Arizona State University to measure oxygen uptake for various kinds of activities. The result is a metric that can measure different kinds of activities that can be used by both men and women of all shapes and sizes. NikeFuel is calculated for different types of movement using Nike’s proprietary algorithms.

In my book “Gamify,” I highlighted Nike+ as a leading example of building gamification into the core product offering. One of the key strengths of Nike+ is that it was “designed with one purpose in mind: to help people reach their goals.”  Nike is advancing NikeFuel partnerships with “additional technical services, new NikeFuel algorithms, and novel experience designs.” Drawing on the experience of gamification pioneers including Jane McGonigal, Dennis Crowley and Kevin Rose, Nike is positioning Nike+ to take gamification to the next level, by creating an ecosystem and common currency to be used across health and fitness activities.

Digital Ecosystem

Will this Nike strategy be successful? It remains an open question, but with an existing base of 28 million Nike+ users and the potential to grow that base to 100 million with the announced partnerships, NikeFuel may have the critical mass it needs to create a dominant measure for activity. The strength of the Nike brand creates confidence in NikeFuel as a credible metric. The proprietary algorithms and limited partnerships ensure Nike can control NikeFuel as a currency.

This strategy is reminiscent of Microsoft’s early strategy to dominate the desktop by owning the platform (Windows) and creating an ecosystem through partnerships. As Bill Gates said, “Our success has really been based on partnerships from the very beginning.” Nike+ is a digital business, blurring the digital and physical worlds and engaging people on an emotional level. As a digital business strategy, leveraging NikeFuel to extend the Nike+ platform to become a partner integrated ecosystem is a bold and perhaps brilliant strategy.

Brian Burke is a Research Vice President at Gartner, Inc. and author of Gamify, How Gamification Motivates People to Do Extraordinary Things (Bibliomotion, April, 2014). 

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